It’s become an all-too familiar news story that unfolds in every corner of America. Details come fast and furious - and precise, authoritative reporting is more important than ever in these settings. Is this an “active shooter” situation? What kind of weapon(s) is being/was/were used? Who are the victims? All of these questions need to be answered quickly and with highly detailed accuracy. This session will look at the best practices and review pinpoint language that everyone must use to serve our readers and viewers.